Reverse Advent and help someone in crisis this Christmas


Nourish Community Foodbank is repeating its successful Reverse Advent Calendar campaign this year – and is hoping to beat last year’s record-breaking donation tally!

“2016 was the first time we had run a Reverse Advent Calendar campaign so we didn’t know what to expect,” says Nourish Co-Chair Olga Johnson. “We were amazed and delighted at how people from Tunbridge Wells, Tonbridge and the surrounding areas took the idea to heart. We received nine tonnes of foodbag items in December, making it the most successful food drive we have ever had. It would be fantastic if we could do even better this year!”

Nourish’s Reverse Advent Calendar means doing Advent with a twist: instead of opening a box for a daily treat, people are asked to put an essential food bag item into a box every day during December. As an alternative, making a £3 donation is enough to buy someone in need a foodbag meal over the Christmas period.

Thanks to donations, last year 90 foodbags were given out during the Christmas week, making sure 170 people had a Christmas they would otherwise have had to go without. In total Nourish provided 1,530 meals over the festive period.

Once again, the campaign is being supported by Royal Victoria Place (RVP) shopping centre which has kindly donated a pop-up shop in Ely Court to raise awareness of the campaign every Saturday in December. In addition, the shop will be open every afternoon from December 20th-22nd to allow shoppers and visitors to drop off their completed Reverse Advent Calendars.

With just four weeks to go until Christmas, Nourish is asking individuals, schools, churches and businesses to get involved. “Last year, some parents said their children were more excited about choosing an item to put into their Reverse Advent Calendar than opening their own chocolate calendar each day!” says Nourish Trustee Marianne Mac Donald.

For those who want to take part, Nourish has created a Christmas wishlist of their most needed items:

  • Christmas treats
  • Tinned potatoes
  • Instant mash
  • Dried noodles
  • Long-life milk
  • Coffee
  • Small toiletries
  • Household items.

Thanks to people’s generosity over the year, Nourish has more than enough stock of foodbag favourites pasta, soup and beans!

People are being encouraged to share their calendars on social media using the hashtags #NourishFoodbank and #OurTownCares. Completed calendars can be dropped off at the Nourish pop-up shop in Ely Court at Royal Victoria Place from December 20th-22rd between 12-5pm, or until December 23rd at the Big Yellow Self Storage at Longfield Road.


To donate online please do so using the Paypal button below.